Sever

Using both WEB 2.o and psychology. Darkside Films (www.darksidefilms.com) going over the top in bringing the grass roots and communality building to film.
The new now with old style KGB methods thrown in.

Lance

You all show follow Lance at Workbook Project. Very good info there.
The last Indy Film Wisconsin BTR Podcast has him as our guest. Check it out.